"Don’t send something that you think needs more work"

"Everyone deserves a reply, even if it’s a straight no"

"Bad pitches just tell me facts. Good pitches have a sense of a story."

"Disrupt the conventional narrative around an issue"

"Tell me a great story about an art heist, or an influencer scandal"

"You don’t have to put up with rude editors, we are lucky to have your words"

"I know straight away if I like an idea"

"The pitch that was clearly generated with ChatGPT did not get a reply"

"Successful pitches are all about right idea, right time, right writer"